Recession: May alter priorities, but real philanthropists still give freely

8 April 2010, Ingi Salgado

America’s 50 most generous people gave $4.1 billion (R29.8bn) less to charity last year as recession knocked the business of giving.

The slowdown in philanthropic donations has hit South Africa’s non-profit sector as some foreign funding sources have dried up.

But anecdotal evidence suggests that those South Africans who are in the habit of giving are bending over backwards to maintain the size of their donations to the needy – even though corporate giving has slowed down, and the middle and lower classes are under pressure.

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